Stop Paying for Activity.
Start Paying for
Qualified Sales Meetings.
Novara helps B2B companies identify prospects showing genuine buying signals, engage them with personalized outreach, qualify their interest, and book qualified sales meetings directly onto your calendar.
- Qualified B2B Prospects
- Free, no-obligation strategy call
- Performance-Based Model
- Qualified Sales Meetings
Outcomes our clients see
Your Sales Team Doesn't Need More Contacts.
It Needs Better Opportunities.
Your sales team shouldn’t have to spend hours searching through cold lists, chasing unqualified prospects, or following up with people who were never serious about buying.
Novara helps you identify the right prospects, start meaningful conversations, qualify genuine opportunities, and turn buyer intent into sales meetings.
Signal Detected
We flag buyers already showing real intent to buy.
Outreach Live
We reach out and handle every reply, end to end.
Interest Qualified
We qualify interest before it ever reaches your calendar.
Meeting Booked
You get booked meetings with buyers ready to talk.
Built on the RevOps Stack
Partnered with
You only pay when it works.
Choose the Plan That Fits Your Pipeline
Nova
Lowest onboarding – best for testing the channel
Typical: 5-8 qualified meetings / month
$216
$180
per qualified meeting held
Typical monthly investment: $900-$1,440 – the lowest entry point on the table.
- Email Outreach
- Written ICP & qualification agreement
- No-show & mismatch replacement
- Monthly performance report
One-time onboarding: $599 $499 – the smallest build: starter list & sending domain.
Pulsar
Balanced onbarding and rate – where most pipelines land
Typical: 15-20 qualified meetings / month
$156
$130
per qualified meeting held
Typical monthly investment: $1,950-$2,600 – the sweet spot for a growing pipeline.
- Email + LinkedIn = intent-signal targeting
- Written ICP & qualification agreement
- No-show & mismatch replacement
- Bi-weekly pipeline sync + reporting
One-time onboarding: $959 $799 – the bigger build: deeper lists & more sending capacity.
Supernova
Highest onboarding, lowest rate – built for real volume
Typical: 30+ qualified meetings / month
$120
$100
per qualified meeting held
Typical monthly investment: from $3,000 – the lowest per-meeting rate we offer.
- Full multichannel: Email, LinkedIn, Paid-assisted
- Dedicated account strategist
- Custom qualification & scoring framework
- Weekly pipeline sync & reporting
One-time onboarding: from $1439 from $1,199 – our biggest build: maximum list depth & capacity.
Let's Build Your Growth Engine
Book a free 30-minute strategy call and discover opportunities to grow your pipeline.
No big retainers. No vague reports. Just pay for results.
Why founders choose Novara Leadflow
NOVARA LEADFLOW
- You only pay when it actually works: a flat fee per qualified lead, never a retainer for effort alone
- We only reach people who are already showing real buying signals, so your name lands at the right moment
- As Instantly Partner & HubSpot Partner, we get platform insight most agencies simply can't access
- You'll know the price before we start. No surprise invoices, no hidden extras
- Stay because it's working for your business, not because you're tied into a contract
OTHER AGENCIES
- $2,000–$10,000+ a month, whether or not you see a single result
- Static, purchased lists with no real-time buying signals
- Standard tool access no partner-level data or specialist support
- Billed for activity: sends and opens, not outcomes
- Often locked into 6 to 12 month contracts
How does this actually compare to Google Ads or SEO?
Every lead channel has a place. The honest answer is that most business owners are running the wrong one for where they are right now, or paying for one that isn’t built to de-risk the spend. Here’s how they stack up side by side.
You don't have a lead problem.
You have a signal problem.
Most agencies sell you volume thousands of cold emails to people who’ve never heard of you and never will. If you’re the founder or owner, you feel it first: a full inbox and an empty calendar.
01
You're paying your team to guess
No visibility into who’s actually in-market, so reps burn hours on prospects who were never going to reply.
02
You're billed for effort, not results
You’re billed for sends and opens. Nobody’s accountable for whether a real conversation ever happens.
03
Your emails are landing in spam
Spray-and-pray copy gets flagged, ignored, or unsubscribed and it quietly damages your domain reputation.
04
Your pipeline swings feast to famine
A packed calendar one month, silence the next. No system means no predictability for the business.
05
Your hottest replies go cold
A hot reply lands at 9pm and nobody follows up until three days later by which point the buyer’s moved on.
06
Your offer never actually gets seen
A great offer buried in a 12-slide deck nobody opens before “quick call this week?”
Better Targeting. Better Outreach. Better Results.
SPRAY AND PRAY
- You only pay when it actually works: a flat fee per qualified lead, never a retainer for effort alone
- The same message sent to a CFO, a founder, and an intern, because nobody wrote three
- No idea whether the person's even thinking about buying, let alone ready to
- You're billed for how many emails went out, not for a single conversation that came back
- Replies sit in an inbox until someone remembers to check it
SIGNAL-BASED OUTREACH
- Outreach fires the moment a genuine buying signal appears, while it's still relevant
- Every message is written around that buyer's actual situation, not a template with a name swapped in
- We only ever reach people already showing real intent to buy
- You pay for a qualified lead landing on your calendar. Nothing else
- A dedicated helpline team picks up every reply fast, so momentum never dies
Is Novara Leadflow actually right for you?
We’d rather you decide this now than three weeks into a conversation. Pay-per-lead works brilliantly for some businesses, and honestly isn’t the right fit for others.
THIS IS A STRONG FIT IF
- Your average deal is worth enough that one extra client easily covers months of lead fees
- You can take a qualified meeting and actually run with it, fast
- You've been burned by a retainer that produced activity but not pipeline
- You want predictable pipeline without a 6–12 month wait, and without locking into a contract
THIS PROBABLY ISN’T FOR YOU IF
- Your average deal is under $2,000 and margins can't absorb a per-meeting fee
- You don't have the capacity to follow up on meetings within a day or two
- You're looking for organic, long-term brand visibility rather than direct outbound pipeline that's an SEO conversation, not this one
- You need volume over precision: this is a targeting-first model, not a spray-and-pray one
From Cold inbox to $2M+ in pipeline
B2B SaaS company scaling outbound as a core growth channel.
$2M+
Pipeline generated
2.52%
Reply rate achieved
1.6K
Opportunities created
273.6K
Emails sent
The challenge
Northvale, a growing B2B SaaS company, didn’t need another one-off campaign. They needed a system that could produce pipeline every single month, built on a real ICP rather than a purchased list.
What we built
We took this on end to end as their outbound systems architect ICP definition, signal-based list building, messaging, infrastructure, and campaign execution so the pipeline kept flowing without their team lifting a finger.
The result
Over 273,600 emails sent, a 2.52% reply rate well above the industry norm for cold outbound and 1,600 sales opportunities generated. Not a one-off campaign. A system built to produce pipeline reliably.
Pipeline our clients can count on.
“Novara helped us move away from chasing cold prospects and focus on conversations with businesses that actually fit our target market. The quality of opportunities reaching our sales team has been the biggest difference.”
Michael Carter
CEO, B2B Technology Company
“The process was straightforward from the beginning. Novara handled prospect targeting, outreach and qualification, allowing our team to spend more time selling instead of constantly searching for new prospects.”
Jessica Reynolds
Founder, Professional Services Firm
“What stood out was the focus on qualified opportunities rather than simply generating a large number of leads. The conversations we received were much more relevant to our business and ideal customer.”
Daniel Brooks
VP of Sales, B2B SaaS Company
You don't need to guess who's ready to buy. The signal already knows.
Book a free 20-minute consultation. We’ll map your ICP and show you the buyers already in-market.
Limited clients per industry. Your targeting data and signal set stay yours, not your competitor’s.
